Digital Marketing Made Simple

Many of the marketing operations described above might be executed separately, so it’s important for there to be someone who can group these activities into individual campaigns and track performance. A marketing automation coordinator helps choose and manage the software a marketing team uses to understand customer behavior and measure business growth. But above all, social media managers manage social media by establishing a posting schedule for the company’s written and visual content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example. Using digital marketing allows you to accomplish that from start to finish and at every point in between.

Digital marketing activity is still growing across the world according Flatic Solutions to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.62 Digital media continues to rapidly grow. While the marketing budgets are expanding, traditional media is declining.63 Digital media helps brands reach consumers to engage with their product or service in a personalized way.

New non-linear marketing approach

The goal of your marketing strategy might be to attract and convert the highest quality leads for your salespeople via your website and to support digital channels. If your company is business-to-business (B2B), your digital marketing efforts are likely centered around online lead generation, with the end goal being for someone to speak to a salesperson. However, that’s not to say all businesses should implement a digital marketing strategy in the same way. A great benefit of digital marketing is the ease with which you can change your strategy. Adapting a digital marketing strategy is much easier than other, more traditional forms of marketing, like mailers or billboard advertising.

Current digital marketing trends for startups

Repeated interactions through the customer lifecycle prompted by online and offline communications aimed at strengthening the long-term emotional, psychological and physical investment a customer has with a brand. Learn online, at your own pace, with a library of training made to help strengthen your business with digital skills. Campus Protein sends personalized abandoned cart text messages to shoppers to bring them back to the site. When a shopper responds to the email, the brand’s AI chatbot responds with relevant information, links, and discounts to drive sales. Test out a few different content formats to see what your audience responds to best and incorporate your best-performing content types into your strategy.

Affiliate marketing

You can reach the right people regardless of geography through paid advertising or SEO. For example, you can create region-specific ad campaigns that cater to cultural nuances. A SaaS startup might use localization strategies, such as translating their website and ads into multiple languages. Influencers are people who have a large following on social media as a result of the content they publish or their celebrity status. Getting an influencer to tout your brand on their social media channels can go a long way to building a bigger following yourself and increasing sales.

Here’s a seven-step guide to help you create an effective digital marketing strategy for your business. A foundational element of digital marketing, SEO is the practice of optimizing your website to rank higher in search engine results. When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers. Many online marketers specialize in different types of digital marketing, like SEO, PPC, content marketing, and social media.